Writing can be hard.
Managing your content doesn’t have to be.
With an arsenal of content creation tools, I help people tune their digital voice, brand, and identity.
Check out some of my work from the last few years below.
content manager
At Bramidan USA, I led a 76.5% growth in LinkedIn followers over the past year. From informational graphics to podcast clips, a new social media presence revamped our brand identity and awareness.
My role as a content manager extended into weekly content for our brand’s social media, newsletters, and main landing pages.
I also helped oversee a website redesign, using a new style guide and SEO gameplan as tools for success. As a one-person marketing team, AI prompt engineering helped automate and schedule content, streamlining our branding process.
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From written to visual content, my role as a content manager covers the basics of building awareness around a brand.
Here's a template of my Content Calendar for Bramidan.
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A major key to our marketing success: targeting audiences with specific, tailored content to help our sales team convert leads.
Here's an example of digital marketing results from Pack Expo.
Email marketing, coupled with a strong Social Media presence, engages our audience within multiple pipelines.
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Using tools like SemRush, Google Analytics, and more, I continually optimize our SEO content to build our website towards the most trusted, credible source of content in the industry.
Here's a template for our New Website Launch Project.
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My go-to digital gameplan:
01 Craft engaging, audience-focused content.
02 Regularly analyze content performance metrics.
03 Continuously optimize content based on insights to enhance engagement and results.
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In my equipment bag:
DJI Drone Air 2S
Rode NT2 Condenser Mic
FujiFilm XT4 (with plenty of lenses)
Lighting Setup
Lav Mics for Quick Audio
Video Production
Wrote, edited, and produced a Demo Video for the B6030 Vertical Baler.
Social Media
Click on the following pics to visit each LinkedIn page.
Email Marketing
Engaging our audience pre and post-purchase, with A/B testing to gauge engagement rate.
Keynote Speaker | AI & Content
In October 2023, I had the chance to speak at BPC 2023 — presenting on the Future of Bramidan’s Digital Content, featuring a live demonstration of ChatGPT.
Key takeaways from this SoMe Presentation:
📌 Why & How Social Selling Works
📌 The new lead generation pipeline x digital content
📌 How ChatGPT makes content more accessible than ever
View the BPC 2023 Highlight Reel.
Sun Stuios | Client
A photography studio; simplified.
Sun Studios needed a younger, more comfortable feel.
A new logo balances their now muted, ultra-simple color scheme. To energize their brand online, I designed Instagram Story posts for the New Year.
Finally, a new contract and flyer give their clients a walk-through of what they’re all about.
Client
Sun Studios
Portfolio Piece
Photography Package
Year
01/23
Orange Couch Magazine | 2020
A literary magazine, open to a new style and Social Media branding.
Client
Orange Couch Magazine, Vol. 1
Portfolio Pieces
Instagram Posts & Magazine Art
Year
06/20
Technical Copy
The assignment: make complicated things, simpler.
How to use Adobe Lightroom Classic
Written instructions & UX Copy to help navigate Adobe Lightroom Classic.
How Does a Digital Camera Work?
A visual and written guide to the contemporary digital camera.
Undergrad Writing Projects
Satire
This satirical TEDx Video* proposes an alternate solution to climate change.
*Not a TEDx or DePaul sponsored talk.
Webinar Writing
In this webinar & podcast, I go over my photography editing workflow, splitting the photo-making journey into 5 main stages.
Instruction
An instructional video covering a round of editing in Adobe Lightroom Classic.
Sports Writing in America
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If you build it, they will come... right?
The pandemic has seen theaters and sports arenas without their usual audiences. Does this absence affect athletic performance? Perhaps the Greeks have an answer to that.
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After a Year that Frankly Felt Longer than a Year
A reflection on Kobe’s legacy and the pandemic which followed.
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Sewing 101: Halberstam’s Needlework Glorifies the Greatest
An analytical take about the ‘98 Bulls, centered around esteemed American sports writer, David Halberstam.
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Episode #38: Drop The Paul
In this short podcast, I explain why we are a bad audience and follow the inter-workings of the sports world in the wake of the pandemic.